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Bernie Brosnan Appointed to Manage Wellard South East Asia

Wellard Rural Exports has appointed Top End cattle industry stalwart Bernie Brosnan to oversee the company’s South East Asian operations.

The former chief of the Northern Territory Livestock Exporters Association started his role as general manager South East Asia last week.

Wellard Rural Exports CEO Fred Troncone said Mr Brosnan’s previous experience in pastoral cattle production, stock agency, live export and cattle and beef marketing in Asia provided him, and therefore Wellard, with a unique understanding of the industry.

“Bernie will be a great asset to Wellard through the knowledge and contacts he possesses right throughout the cattle supply chain from northern pastoralists to South East Asian importers,” Mr Troncone said.

“Wellard has an active South East Asian shipping program at present, so Bernie has hit the ground running to ensure our export orders to Indonesia, the Philippines and Vietnam are filled with good quality cattle.”

Mr Brosnan, who will be based in Darwin, assumes the South East Asian role from Scot Braithwaite, who has moved to the newly created position of Cattle Marketing Executive. In that role Scot will be responsible for the marketing of both dairy and beef cattle to new and existing clients in South East Asia and China.

“After a period of considerable uncertainty for the northern cattle industry there is a distinct feeling of optimism emerging in the live cattle trade with pastoralists, government, exporters and importers working together to maximise marketing opportunities,” Mr Troncone said.


For further information, please contact:

Cameron Morse

Phone: + 61 8 9485 8888

Mobile: +61 433 886 871

Website: www.wellard.com.au


Background – Wellard Rural and Trading

Wellard is a world leader in the production and distribution of livestock and grain.

Its two largest subsidiaries are Wellard Rural Exports, Australia’s largest livestock exporter and ship owner, and Wellard Agri, a large mixed farming land owner and operator specialising in the production of grains, legumes and livestock.

Wellard Rural Exports has supplied quality dairy and beef cattle and sheep and goats to the world for more than 30 years, its investment in the live export industry is without peer.  Based in Fremantle, Western Australia, the company’s operations cover every aspect of the export chain, including feed milling, livestock aggregation, road transport, feedlot facilities throughout Australia and modern shipping.

The company’s flagship carrier, the MV Ocean Drover (formerly the MV Becrux), is a purpose-built livestock carrier capable of carrying 75,000 sheep or 18,000 cattle to major markets around the globe.  She was commissioned in 2002.

Two new, technologically advanced, purpose-built vessels, the MV Ocean Swagman and the MV Ocean Outback, were launched in 2010. They offer unparalleled levels of safety for the livestock, crew and vessel, and can transport 7000 cattle, 25,000 sheep, or a combination of both.

Wellard Agri owns and operates eight farms covering 33,000 hectares across three agri-hubs. The two northern hubs are located at Dongara and Watheroo in Western Australia’s central midlands and one is located at Kojonup in the Great Southern region of WA.

The Dongara hub is home to The Grange, a 14,500 hectare property which is considered one of Western Australia’s blue chip farming properties.

The remaining landholding totals more than 18,000 hectares, of which 14,000 hectares is cropped to a variety of grains and legumes. The other 4000ha is devoted to sheep production, including the famous Hyfield Poll Merino stud at Kojonup. In addition, Wellard leases an additional 14,500ha for livestock and grain production.

Wellard Agri also has operations in the farm machinery sector, through management of the CLAAS Harvest Centres at Katanning and Esperance for the Landpower range of farm machinery. 

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